AEO for NZ Businesses

Answer Engine Optimization (AEO) is the practice of optimizing your content to be selected and presented as direct answers by AI systems like ChatGPT, Google's AI Overviews, voice assistants, and other AI-powered search tools. Unlike traditional SEO that aims for website clicks, AEO focuses on being THE answer AI provides. For NZ businesses, this means when someone asks ChatGPT "What's the best café in Auckland?" or tells Siri "Find a plumber near me," your business is recommended.

65% of Google searches now end without a click - users get answers directly. In New Zealand, AI adoption is surging with ChatGPT usage among the highest per capita globally. Voice search usage has grown 58% year-over-year. If AI doesn't know about your business or doesn't consider you authoritative, you're invisible to this growing customer segment. Early adoption is crucial - AI systems are building their knowledge bases now, and first movers become the default recommendations.

Traditional SEO optimizes for search rankings and website traffic. AEO optimizes for direct answers and AI recommendations. SEO uses keywords and backlinks; AEO uses structured data, entity recognition, and answer-focused content. SEO success is measured in rankings and traffic; AEO success is measured in AI citations, featured snippets, and voice search appearances. While SEO is still important, AEO is becoming essential as search evolves from "10 blue links" to conversational AI responses.

We optimize for all major AI platforms: ChatGPT (200M+ users), Google's AI Overviews and SGE, Microsoft Copilot and Bing Chat, Claude by Anthropic, Perplexity AI, voice assistants (Siri, Alexa, Google Assistant), and emerging platforms. Each platform has unique optimization requirements. For example, ChatGPT values comprehensive, well-structured information, while voice assistants need concise, conversational answers. We ensure your NZ business is properly represented across all platforms.

AEO typically shows faster initial results than traditional SEO. Featured snippets and voice search optimization can show improvements within 4-6 weeks. AI assistant visibility usually improves within 2-3 months as systems update their knowledge bases. Full AEO impact, including consistent AI recommendations across platforms, typically develops over 3-6 months. The NZ market's smaller size often means faster results compared to larger markets.

Yes! We track multiple AEO metrics: AI platform mentions and recommendations (we test queries regularly), featured snippet acquisitions, voice search appearances, zero-click search visibility, branded vs non-branded AI responses, and actual leads/sales from AI sources. We provide monthly reports showing your visibility across all AI platforms, plus recordings of actual AI responses about your business. ROI is typically 3-5x within the first year.