Meet De Piano Digital
From Personal Consulting to Digital Innovation Hub
Our Story
It all began with Alex De Piano offering personal consultancy. What started as one-on-one strategic guidance quickly gained momentum as clients saw real, measurable results. As the demand for quality digital solutions grew, so did the vision.
The next natural step was expanding into a family business. This foundation brought a deep sense of commitment and trust to everything we did. But we didn't stop there. To truly deliver world-class solutions, we invited our most talented friends and industry experts to join us.
Today, we are a "super team" — a close-knit group of professionals united by a shared passion for excellence. We've combined the personalised care of a family business with the high-level expertise of a top-tier agency.
Our Quality & Values
For us, "good enough" is never the goal. We believe in
craftsmanship and integrity. We don’t just deliver a service; we
build partnerships rooted in transparency and a relentless drive
for perfection. Our promise to you is simple: we treat your
project with the same rigour and dedication as our own, ensuring
every solution is robust, innovative, and designed to give you a
distinct competitive edge.
Our Approach
Strategy First, Then Perfect Execution
We don't believe in one-size-fits-all solutions. Every client gets a custom-built strategy designed specifically for their market, goals, and challenges. But strategy without execution is just planning - that's why we focus equally on flawless implementation.
Bespoke Expert Teams
For every project, we assemble a unique team of specialists. No permanent employees sitting idle - instead, we handpick the perfect experts for your specific needs from our international network.
AI-Powered Innovation
We're actively integrating artificial intelligence into our processes, helping our clients stay at the cutting edge of ensure you're not just keeping up - you're leading.
Quality & Innovation
Excellence in Every Detail
We don't just deliver projects; we craft digital experiences that set new standards. Our commitment to quality goes beyond code and design—it's about creating sustainable, scalable solutions that drive real business growth.
Cutting-Edge Technology
Leveraging the latest in AI and web technologies to build future-proof solutions.
Data-Driven Decisions
Every strategy is backed by deep analytics and market insights.
Continuous Optimisation
We don't stop at launch. We constantly refine and improve performance.
User-Centric Design
Creating intuitive, engaging interfaces that users love to interact with.
Innovation at Our Core:
In a rapidly evolving digital landscape, standing still is falling behind. We actively explore and implement emerging technologies, from AI agents to advanced automation, ensuring our clients always stay ahead of the curve.
Our Team
Why family matters: We believe business is personal. When you work with De Piano Digital, you're not just hiring a service - you're joining a family that genuinely cares about your success.
Alex De Piano
Founder & Strategic Director
The heart of De Piano Digital. With years of experience in digital marketing strategy, Alexander brings vision, expertise, and that personal touch that started it all.
Rushana De Piano
Head of SEO & Operations
The driving force behind our search strategies. Rushana specializes in technical SEO and operational excellence, ensuring our clients dominate search results while projects run seamlessly.
Sophia De Piano
Client Relations & Innovation
Our youngest team member brings fresh energy to client relationships. Sophia ensures every client feels heard and valued, while keeping a keen eye on emerging digital trends.
Max JD
Web Developer
Turning complex designs into pixel-perfect reality. Max ensures that every website we build is fast, responsive, and technically flawless.
Lu Tia
AI Research Assistant / Data Analyst
Specializing in artificial intelligence integration and automation. Lu Tia helps businesses leverage the power of AI to optimize workflows and drive efficiency.
Mirror Shen
Designer
Bringing creative visions to life. Mirror crafts stunning visual identities and user interfaces that captivate audiences and elevate brand presence.
Our family team combines personal care with professional excellence - bringing you the best of both worlds
What Our Clients Say
"Alex's team did a complete refurbishment of the website and the number of enquiries increased tenfold. He definitely knows all the latest tricks!"
Victor M.
CEO, Auckland Driving Lessons
"We were absolutely amazed how simple and SEO worked with Alex's team. The Google rankings increased by nothing to TOP-5. We constantly recommend Alex!"
Abin Nicholas
CEO, Limestone Engineering
"Worked with Alexander on a number of projects. He often went beyond what was expected to achieve outcomes of the projects! Strongly recommend him!"
Graeme Smith
GM, St Heliers Community Centre
95% of our clients come through referrals - a testament to the quality of our work and relationships
Some of Our Valued Clients
Businesses that trust us with their success
Start Your Digital Evolution
Ready to transform your business with AI-powered solutions? Let's discuss your project.
